Our Mission
"Leverage advantages of scale and scope
to maintain an effective and efficient organization delivering unparalleled
distribution reach in fast moving consumer goods throughout the
Kingdom of Saudi Arabia."
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Perspective
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Our objective is to be accepted by all our Principals as
the "Center of Excellence" when it comes to distribution
of Products in all sectors of the market in KSA.
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We strive to be a cost-effective, highly efficient and effective
Sales and Distribution service whose Principals would not
consider there being an alternative Route to Market.
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We aim to measure the quality of our operation and service
so that we can continuously improve, add further value to
our Suppliers and be recognized for it.
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Strategic Objectives
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Retain our existing core business profitably.
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Maintain and expand where appropriate our branch network.
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Continue to profitably develop our Company Brands portfolio.
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Retain and develop highly motivated and skilled staff to
ensure the effective and efficient operation of the business.
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Aggressively progress Saudization at a pace that at the very
least meets Saudi Government requirements.
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Ensure availability of necessary financial resources to achieve
the above objectives.
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